How To Use Social Proof To Sell More Of Anything
Science has proved that we are much more likely to purchase when we know a satisfied customer. This article focuses on how your company can use social proof to grow your top-line.
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Manager Behavior Directly Affects The Behaviors Of The Team
Teams take their cues from the leader, adapting their behaviors to resemble that of the manager. This article looks at the good and bad that can come from this phenomenon.
More Feedback Is Not Always Better
Managers intuitively believe that more feedback is the key to helping a struggling employee. In many cases, it serves only in making the situation worse. This article focuses on a better approach.
Why I Still Ask The “Sell Me Something” Interview Question
When I ask a candidate the "sell me something" interview question, this is how it typically goes. "Um, this pen comes in multiple colors, and uh . . . " "I don't