How To Use Social Proof To Sell More Of Anything
Science has proved that we are much more likely to purchase when we know a satisfied customer. This article focuses on how your company can use social proof to grow your top-line.
Science has proved that we are much more likely to purchase when we know a satisfied customer. This article focuses on how your company can use social proof to grow your top-line.
Teams take their cues from the leader, adapting their behaviors to resemble that of the manager. This article looks at the good and bad that can come from this phenomenon.
Managers intuitively believe that more feedback is the key to helping a struggling employee. In many cases, it serves only in making the situation worse. This article focuses on a better approach.
When I ask a candidate the "sell me something" interview question, this is how it typically goes. "Um, this pen comes in multiple colors, and uh . . . " "I don't
A CEO rarely responds to an email. If they do, the response might be a sentence or two. A reply might say something like "Call me," "Get on my calendar about
This is my fifth season coaching youth sports. When I get a new group of kids, I find that they break into two groups. The first responds to every bit of
How a terrible run of employee turnover forced me to change everything about how I hired, on-boarded, and ultimately led teams. If you're losing people too fast, this cautionary tale may help you think differently.
Yogi Berra was a Hall of Fame baseball player on arguably, the greatest baseball team in Major League history. Berra played catcher and was captain of a New York Yankees team
Few can argue that Antonio Brown is immensely talented. Brown's best five-year run will hold up against any wide receiver in NFL history. From 2014 to 2018, Antonio Brown averaged 115